Stock remains tight, competition continues to rise, and many buyers are finding themselves outpaced by campaigns that move faster and more aggressively than they can respond to.
For years, sellers have benefited from professional representation, while buyers have often been left navigating the process alone without fully understanding how campaigns are structured or how decisions are made behind the scenes.
From my perspective, that imbalance cannot continue.
Having worked in real estate across Sydney’s eastern suburbs for more than twenty-five years, I believe buyer advocacy is entering a new phase one that will increasingly favour professionals with genuine sales experience and deep market knowledge.
When I first started in real estate, the industry was built on relationships, trust and referrals. Over time, I saw the market shift. It became less about relationships and more about self-promotion, fees, and agents inflating price expectations to win listings.
That change ultimately led me to step away from the sales side of the industry.
What I truly enjoyed was working with people who valued my experience and knowledge. Helping clients buy their first home or dream home, building long-term relationships, and becoming a trusted property adviser is what genuinely excites me.
Once I transitioned into buyer advocacy, I quickly realised most consumers are entering an incredibly sophisticated process without the experience needed to properly interpret what is happening around them.
Many buyers don’t understand when price guides are intentionally low, when an agent is simply telling them a story, or when a property sitting on the market actually has no urgency at all. After twenty-five years of reading these situations, I can generally tell what’s genuine and what isn’t.