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2026 ROI analysis

Buyers agent ROI: is the cost worth it?

Work it out on your own numbers: the break-even on your price and quote, and what the fee buys.

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The investment case for a buyers agent

A buyers agent fee buys their search, their negotiation and their due diligence. Whether that is worth more than the fee is the whole question, and the honest answer is that it depends on the purchase.

So this page does not tell you what you will save. It gives you the one number the arithmetic can settle: the break-even, the discount the fee has to be covered by, on your own price and quote.

2–3%

Industry average fee

of the price, plus GST (REBAA). With GST, a percentage fee breaks even at 2.2% to 3.3%

40%

Of investors surveyed

sought advice from a buyers agent or advocate (PIPA, 2025)

0

Typical savings we publish

nobody can substantiate one, so the calculator shows the break-even

Know your break-even

The fee as a share of the purchase price is what an agent has to negotiate off before they have paid for themselves

Price your own hours

Searching, inspecting and researching runs to weekends over months, and that return does not depend on the negotiation

Ask for the record

A shortlisted agent’s last five purchases, with asking price and price paid, beats any figure a directory could give you

How the ROI stacks up

The fee sits on one side and whatever the agent negotiates off sits on the other. Nobody can tell you the second number in advance, so the calculator below does not guess it. It tells you, from arithmetic alone, the break-even: the discount the fee has to be covered by.

Work it out on your own numbers

$1,000,000

What you expect to pay

$15,000

Ask for this in writing, including GST

The discount the fee has to be covered by

1.5%

For the $15,000 fee to pay for itself, an agent has to buy for 1.5% less than you would have paid on your own. Whether they can is a question for them, with their own recent purchases as the evidence.

We do not publish what an agent saves a buyer. It varies by property, market and agent, and we have not seen research we would stand behind. Ask a shortlisted agent for their last five purchases, with the asking price and the price paid, and set those against the figure above.

The calculation

Three steps to your break-even

01

Your price

What you expect to pay

Purchase price

02

Your quote

The agent fee in writing, including GST

Agent fee

03

Your break-even

(Agent fee ÷ purchase price) × 100

The discount the fee has to be covered by

Where the ROI comes from

What the fee buys, and which parts depend on the negotiation.

Negotiation

Nobody can size it in advance

An agent argues the price from comparable sales and the vendor's position rather than from the asking price. Ask how they set their last few offers, and what the homes sold for.

Off-market access

Agent-dependent

A property with no public campaign has no auction premium and far less competition. How much of this an agent can open up varies enormously between agents, and it is a fair thing to ask about directly: how many of your last ten purchases were off-market?

Due diligence prevention

The tail risk

A property that looks right can have structural issues, a difficult strata history or planning limits. An agent orders the reports and reads them with you before you commit.

Time value

Your hours back

Searching, inspecting and researching a market properly runs to weekends over several months. Price it yourself: your hours, at whatever an hour of your time is worth to you. An agent returns most of those hours, and that part of the return does not depend on how the negotiation goes.

Agent-assisted vs DIY outcomes

What changes when someone is working for you, and what does not.

Who the negotiator works for

With a buyers agent

You, under a written agency agreement

DIY / without agent

Nobody. The selling agent is paid by the vendor

How the offer gets set

With a buyers agent

Argued from comparable sales and days on market

DIY / without agent

Anchored to the asking price, or the room on auction day

Off-market access

With a buyers agent

Can include homes not yet advertised: ask how many of their recent buys were

DIY / without agent

Public portals only

Time you spend searching

With a buyers agent

Inspections and decisions only

DIY / without agent

Every listing, every weekend, for months

What it costs you

With a buyers agent

A fee agreed in writing before the search starts

DIY / without agent

No fee, and no one on your side of the table

Due diligence

With a buyers agent

Building, pest and strata ordered and interpreted for you

DIY / without agent

Yours to order, chase and interpret

What kind of ROI should you expect?

ROI varies by situation. Here is an honest read on who gets the most, and the least, from professional representation.

Purchase price

High ROI scenarios

A higher price, where the fee is a smaller share

Lower ROI scenarios

A lower price, where the fee is a larger share

Market knowledge

High ROI scenarios

Buying interstate or unfamiliar suburb

Lower ROI scenarios

Experienced in target market

Time availability

High ROI scenarios

Time-poor, professional career

Lower ROI scenarios

Flexible schedule, time to search

Emotional distance

High ROI scenarios

New to buying, or to this market

Lower ROI scenarios

Seasoned investor, low emotion

When ROI can be marginal

Lower-priced purchases, where the fee is a large share of the price, buyers who already have deep market expertise, or genuinely weak markets with ample stock and low competition. In these cases, a negotiation-only or auction-only engagement (lower fee) is usually the better structure.

Frequently asked questions

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