Michael Lezaja
Gold Coast, QLD+40
Melbourne · Bayside
Hampton is an affluent bayside suburb that blends a relaxed, family-friendly coastal lifestyle with a sophisticated village atmosphere. Known for its picturesque sandy beaches, leafy streets, and strong community feel, it's a quieter, yet equally prestigious, alternative to its neighbour, Brighton. The suburb is largely defined by its vibrant Hampton Street shopping precinct, which serves as the central hub for residents.
Market snapshot
Price register · May 2026
Median house
$1.95M - $2.65M
Mid-band $2.3Mspread 30%
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Median unit
$925,000 - $1.25M
Mid-band $1.09Mspread 30%
Days on market
~17-39 days
Median listing-to-sold window. Shorter = tighter buyer field.
Auction clearance
67% to 77%
Share of auctions sold. Brisbane skews private-treaty.
Rental yield
2.5% to 3.5%
Gross yield on house stock. Premium suburbs compress.
5-year house-price growth
+5% to +25%
cumulative since 2021Who buys here
Established professionals · Families upsizing · Downsizers seeking lifestyle
5-year trend
Modelled trajectory anchored on aggregated 5-year median figures. Indicative; not month-by-month observed data.
Market analysis
The Hampton property market is a prime example of a blue-chip, capital-growth-focused environment. With a median house price of $2.29M, it sits firmly in Melbourne's upper tier, attracting affluent buyers who prioritise lifestyle and location over rental returns. The market is characterised by tightly held housing stock, with an average hold period of nearly 12 years, which constrains supply and supports long-term price resilience.
Recent trends show a nuanced picture. While the median house price has seen a slight annual dip of -1.3%, this follows a period of significant appreciation and can be seen as a stabilisation in a high-interest-rate environment. Demand remains robust, evidenced by a short median time on market of just 28 days and a strong auction clearance rate of over 70%. This indicates that quality properties are still attracting significant competition. In contrast, the unit market has experienced a remarkable surge, with annual growth of 16.4%, bringing the median to $1.09M. This is largely driven by downsizers and professionals seeking a more accessible entry point into this premium suburb, without sacrificing the lifestyle amenities. These buyers are drawn to the new high-quality, low-rise apartment and townhouse developments that offer low-maintenance living close to the beach and Hampton Street.
The market's fundamentals are strong, underpinned by a high-socioeconomic demographic, low rental vacancy rates (around 0.9%), and a scarcity of available land. While the gross rental yield for houses is modest at around 3.0%, the investment thesis for Hampton has always been centred on long-term capital appreciation. The suburb's enduring appeal, driven by its beach access, excellent schools, and vibrant village centre, creates a floor for property values. However, the high price point means the market is sensitive to changes in lending conditions and buyer sentiment at the top end. Investors and buyers should focus on A-grade properties with value-add potential to maximise returns in this competitive bayside enclave.
Hampton's property market is defined by its blue-chip stability, where constrained supply and high demand from affluent families and downsizers ensure robust long-term capital growth.
Why a buyers agent
In Hampton's competitive and tightly held market, a buyer's agent provides a critical advantage. With properties often selling quickly (in a median of 28 days) and a significant portion of stock trading off-market, an agent with local networks offers access to opportunities that the average buyer will never see. They possess an intimate understanding of the suburb's diverse housing stock, from the prized Californian bungalows and Edwardian homes to the latest luxury townhouse developments. This knowledge is crucial for navigating the subtle value differences between streets and property orientations. An experienced agent can identify which properties are genuinely A-grade and which are overpriced, protecting buyers from emotional decisions in a fast-paced auction environment. They can also advise on value-add potential, a key strategy in a market where rental yields are secondary to capital gains.
With its stunning sandy beach, foreshore trails, and numerous parks, Hampton offers an unparalleled coastal lifestyle just 14km from the CBD. It's perfect for those who love the outdoors but require city convenience.
The bustling Hampton Street precinct is the heart of the suburb, providing residents with a fantastic selection of cafes, fine dining, and boutique shops. This creates a strong sense of local community and convenience.
Access to highly-rated public schools like Hampton Primary and proximity to some of Melbourne's most prestigious private schools makes it a top choice for families prioritising education.
As a blue-chip suburb with tightly held properties and consistent demand from an affluent demographic, Hampton has a proven history of long-term capital appreciation, making it a secure investment.
The dedicated train station on the Sandringham line ensures a quick and easy commute to the city, while major arterial roads and bus routes provide excellent access to the rest of Melbourne.
Compare
| Metric | This suburbHampton | NearbyBrighton | NearbySandringham |
|---|---|---|---|
| Median house | $1.95M - $2.65M | $2.75M - $3.75M | $1.70M - $2.30M |
| Median unit | $925,000 - $1.25M | $975,000 - $1.30M | $625,000 - $850,000 |
| Auction clearance | 67% to 77% | 71% to 81% | 59% to 69% |
| Days on market | ~17-39 days | ~17-39 days | ~26-62 days |
| Year-on-year growth | -6% to +4% | -3% to +7% | -7% to +3% |
| 5-year growth | +5% to +25% | -2% to +18% | +1% to +21% |
| Rental yield | 2.5% to 3.5% | 1.9% to 2.9% | 2.3% to 3.3% |
| Postcode | 3188 | 3186 | 3191 |
Snapshot date varies by suburb; see individual suburb pages for figures.
The place
Hampton is a prestigious bayside suburb located 14 kilometres south-east of Melbourne's CBD, offering an enviable coastal lifestyle with a sophisticated village feel. Its character is defined by a mix of beautifully preserved period homes, modern architectural residences, and leafy, quiet streets. The suburb's heart is Hampton Street, a bustling shopping and dining precinct that stretches on either side of the train station. It features a wide array of cafes, gourmet food stores, fine dining restaurants, and boutique fashion retailers, creating a vibrant local economy and a strong sense of community.
Education is a major drawcard for families, with highly regarded schools including Hampton Primary School and St Mary's School located within the suburb. Hampton is also in the zone for Sandringham Secondary College and is a short distance from elite private schools such as Haileybury, St Leonard's College, and Brighton Grammar.
Transport connectivity is excellent. Hampton Station is on the Sandringham railway line, offering a direct 25-30 minute commute to the CBD. Multiple bus routes, including the 600, 708, and 922, provide convenient connections to surrounding suburbs and major shopping centres like Southland.
Recreational opportunities are abundant. The suburb boasts a long, sandy beach popular for swimming, sailing, and kiteboarding. The foreshore reserve provides walking and cycling paths, while numerous parks, including the well-known Thomas Street Playground with its iconic timber castle, offer green space for families.
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The 5-year trajectory is a modelled curve anchored on the documented cumulative growth rate. Editorial review: 13 May 2026. Updated quarterly.
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