When you're preparing to buy property in Australia, you’ll hear the term buyer’s agent or buyers advocate. But what does it mean, what do they actually do, and why are more Australians turning to them? This guide explains their role, how they work, the benefits, fees, and how to select the right one.
1. What Is a Buyer’s Agent?
A buyer’s agent, also known as a buyers advocate, is a licensed real estate professional who represents the property purchaser. Their sole responsibility is to act in the buyer’s best interests throughout the property search, negotiation, and purchase process.
The Real Estate Buyers Agents Association of Australia (REBAA) defines a buyer’s agent as a professional who acts exclusively on behalf of purchasers of residential property and must always prioritise the client’s best interests. In other words, unlike selling agents who represent the vendor, a buyer’s agent is firmly on the buyer’s side.
2. What Does a Buyer’s Agent Do?
A buyer’s agent takes on a wide range of tasks designed to make the buying process smoother, more efficient, and more strategic.
Defining the Brief
They begin with a detailed consultation to understand the buyer’s needs. This includes budget, property type, preferred suburbs, must-have features, and timeframes.
Researching the Market
Using local expertise and industry connections, they source properties that fit the brief. This includes both listed properties and off-market opportunities that are not advertised publicly.
Assessing Properties
The agent inspects and evaluates shortlisted properties, looking at condition, comparable sales, zoning issues, and potential risks. They help buyers avoid costly mistakes and highlight opportunities others may miss.
Negotiating the Purchase
Whether through private treaty or auction, a buyer’s agent uses data and strategy to negotiate the best terms and price. Many even bid at auctions on behalf of their clients, removing emotion from the process.
Coordinating the Transaction
They liaise with solicitors, conveyancers, building inspectors, mortgage brokers, and other professionals to ensure the transaction runs smoothly.
3. Why Use a Buyer’s Agent?
The growing popularity of buyer’s agents in Australia comes down to the clear advantages they offer.
Access to Off-Market Properties
Buyer’s agents often tap into networks of selling agents and property owners, giving clients first access to homes that never appear on the open market.
Time and Stress Savings
Searching for property is time-consuming. A buyer’s agent handles the legwork, from shortlisting to arranging inspections, freeing buyers from endless weekend viewings and research.
Expertise and Objectivity
They provide advice based on facts and market data rather than emotion. This objectivity is crucial in making sound investment decisions.
Stronger Negotiation
With knowledge of local markets and sales data, buyer’s agents bring an edge when negotiating price and conditions.
Confidence in Decision Making
Having a professional advocate ensures buyers move with confidence and avoid overpaying or rushing into the wrong purchase.
4. How Buyer’s Agent Fees Work
The cost of hiring a buyer’s agent varies, but generally falls into two categories:
Percentage-Based Fees
Commonly, buyer’s agents charge between 1 and 2 percent of the purchase price plus GST. For a $1 million property, that equates to $10,000 to $20,000.
Fixed Fees
Some agents offer a set fee regardless of property price. This can be appealing for buyers in higher price brackets where a percentage fee may add up significantly.
In some cases, agents may charge an engagement or retainer fee upfront, with the balance payable on settlement.
When considering fees, buyers should confirm exactly what is included, such as property searches, inspections, reports, and ongoing communication.
5. How to Choose the Right Buyer’s Agent
Selecting the right buyer’s agent is critical to achieving a good outcome. Here are the main factors to look for:
Licensing: Ensure the agent is licensed in their state or territory. Membership with an industry body such as REBAA is a strong indicator of credibility.
Experience: Look for proven experience in your target market, whether that is a particular city, suburb, or property type.
Track Record: Ask for recent examples of successful purchases, ideally in your budget and location range.
Transparency: A trustworthy agent will clearly explain their fees and what services are included.
Communication: Choose someone who provides clear, timely updates and is accessible.
Network: Agents with strong local connections are more likely to uncover off-market opportunities.
Specialisation: Some focus on first-home buyers, others on investors. Make sure their strengths align with your needs.
6. A Practical Example
Consider a couple looking to buy their first family home in Melbourne’s inner north. They engage a buyer’s agent with local expertise.
The agent refines their brief to a shortlist of three suburbs within their budget.
They uncover two off-market listings through contacts and arrange early inspections.
After assessing comparable sales, the agent advises an offer strategy for one property.
They negotiate terms with the selling agent, securing the property for $35,000 less than the vendor’s initial asking price.
The agent manages the process with the conveyancer and building inspector through to settlement.
In this case, the couple saves time, avoids bidding wars, and secures a better price than they could have achieved on their own.
7. Key Takeaways
A buyer’s agent in Australia is a licensed real estate professional who exclusively represents the interests of the buyer. Their services include research, property sourcing, evaluations, negotiations, and transaction management. The benefits are significant: access to hidden opportunities, expert negotiation, reduced stress, and confidence in decision-making.
While fees typically range from 1 to 2 percent of the purchase price or a fixed amount, many buyers find the savings in time, money, and reduced risk make the investment worthwhile. Choosing the right agent involves checking licensing, experience, reputation, and transparency.
As property markets in Sydney, Melbourne, Brisbane, and across Australia remain competitive, more buyers are turning to professionals to level the playing field. Engaging a buyer’s agent could be the smartest step you take in your property journey.
Frequently Asked Questions
What is a buyer’s agent in Australia?
A buyer’s agent, also called a buyers advocate, is a licensed real estate professional who represents property buyers. They help clients find, assess, and negotiate the purchase of residential or investment properties, always acting in the buyer’s best interests.
How is a buyer’s agent different from a selling agent?
A selling agent represents the vendor (the person selling the property) and is legally bound to get the best price and terms for the seller. A buyer’s agent, on the other hand, represents the purchaser and works to secure the best property at the best price and conditions for the buyer.
How much does a buyer’s agent cost in Australia?
Most buyer’s agents charge between 1% and 2% of the purchase price plus GST. Some operate on fixed-fee models. Additional engagement or retainer fees may apply, so it’s important to clarify costs upfront.
Are buyer’s agents licensed?
Yes. Buyer’s agents must hold a real estate licence in the state or territory where they operate. Membership with the Real Estate Buyers Agents Association of Australia (REBAA) provides added assurance of professional standards.
What are the benefits of using a buyer’s agent?
Key benefits include access to off-market properties, expert negotiation skills, reduced stress and time savings, impartial advice based on market data, and confidence that your interests are being prioritised.
Do first-home buyers use buyer’s agents?
Yes. Many first-home buyers use buyer’s agents for guidance in navigating grants, concessions, and the often-overwhelming purchase process. Agents can provide education, clarity, and confidence for those entering the market for the first time.
Can a buyer’s agent help investors?
Absolutely. Buyer’s agents can assist investors by identifying suburbs with strong rental yields, sourcing properties with growth potential, and helping balance risk and return. Many specialise in investment strategies.
