Selling a property is a big financial decision. Yet most sellers pick an agent based on a friendly chat and the highest price quote, then hope for the best.
A vendor advocate changes that. Here's what a vendor advocate does, how they're paid, and whether you need one.
What is a vendor advocate?
A vendor advocate is an independent adviser who sits on your side of the sale. They don't sell your property. The selling agent still does that. Instead, the vendor advocate helps you pick the right agent, then checks the price, the campaign and every offer against your goals.
Think of it this way. The selling agent runs the campaign. The vendor advocate makes sure it's run well for you.
How is that different from a real estate agent?
A selling agent is paid a commission when the property sells. They work hard to sell it. But their interests don't always line up perfectly with yours. A quick sale at a slightly lower price can suit an agent with a busy listings book. A vendor advocate has one job: getting the right result for you.
What does a vendor advocate actually do?
1. Independent appraisal
Before you talk to agents, you get an honest view of what your property is worth, based on real sales. That gives you a benchmark to test every agent's appraisal against.
2. Agent selection
We shortlist and interview local agents for you. We look at their recent results, how they negotiate and whether they suit your property. Not who quotes the highest number. Over-quoting to win a listing is common, and it often leads to price drops later.